...and drink no wine, and are therefore no good at parties
Thanks to Heather for the idea to use "Apollo" as a substitute for my last name, "Paulo," in the invention of a dba name...
Apollo is the god of the sun, of light, healing, poetry, music, fine arts, and creativity. Hence the sunburst-style lens flare and the use of yellow to separate the words in the logo.
Comments? Lemme know...